The Wieden & Kennedy produced commercial in the ' campaign, teamed Diddley with dual sportsman, and resulted in one of the most iconic advertisements in advertising history. He contributed guitar work to the song 'Seventeen', which was included as a bonus track on the limited-edition version of the disc.In 1989, Diddley entered into a licensing agreement with the sportswear brand. His final guitar performance on a studio album was with the on their 2006 album. In an interview with Holger Petersen, on on in the fall of 2006, He commented on racism in the music industry establishment during his early career, which deprived him of from the most successful part of his career. The all-star band formed by, a long-time close personal friend of Bo Diddley, included members of the Soul Providers, and famed artists Clarence Clemons of the E Street Band, Joey Covington of Jefferson Airplane, Alfonso Carey of The Village People, and Carl Spagnuolo of Jay & The Techniques. In 1983, he played a pawnbroker in the movie.Diddley performed a number of shows around the country in 20 with fellow Rock and Roll Hall of Famer and his band, consisting of Johnson on keyboards, Richard Hunt on drums and Gus Thornton on bass. He joined the Rolling Stones on their 1994 concert broadcast of, performing '. For the remainder of his life he divided his time between and Florida, living the last 13 years of his life in, a small farming town near.In 1979, he appeared as an opening act for on their US tour.In 1983, he starred as a Philadelphia pawn shop owner in the comedy film.In Legends of Guitar (filmed live in Spain in 1991), with, and, among others. In the late 1970s, he left Los Lunas and moved to, where he lived on a large estate in a custom-made log cabin, which he helped to build. He served for two and a half years as a deputy sheriff in the Citizens' Patrol during that time he purchased and donated three highway-patrol pursuit cars. Also in the early 1970s, the soundtrack of the ground-breaking animated film contained his song 'Bo Diddley', in which a crow idly to the track.Diddley spent some years in, living in from 1971 to 1978, while continuing his musical career.
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